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Whether you are planning, activating, or revamping your digital analytics practices and solutions, registering a persona for each beneficiary role will maximize the adoption and smooth the...

To better assess a data governance practice model and activation, let’s start from the roots. Data governance, in practice, encompasses the strategies and technologies used to ensure data...

Digital Analytics is not a tool nor an analysis process. It’s a set of business and technical activities that define, create, collect, verify, or transform digital data into reporting/visualization, analysis,...

The Meassurable Life Cycle is a simple repeatable process that will help you NOT only optimizing your web, mobile and native apps contents by following a few proven steps to find gaps, but also would enable you...

The Governance and Engagement Model is the agreement among all parties that are invovled in leveraging and using the Digital Analytics entitiess and/or services whether they are developers, digital architects, IT...

The Measurement Plan is the document that translates your top-line business objectives into metrics and dimensions you can measure on your website. It provides a framework not only for a customized....

The Solution Design Reference (SDR) is in essence the blueprint of any digital analytics implementation best practice. It defines criteria identified by stakeholders throughout your organization, and translates them...

Digital Analytics Center of Excellence (CoE) is to establish, identify, develop, and harness Digital Analytics cross-functionat processes, knowledge, and expertise that have tangible benefrts for the business...

As Digital Analytics industry is emerging, you should mature your data collection, analysis and optimization into more sophisticated and customer-centric information about your customers. The maturity of Digital...

Have you ever wondered why everytime you search the web, watch a video, browse products in an online store, or even voice search something through your mobile phone, an ad would popup on your social...